In the 20th Century, Route 9 became the focus for urban sprawl in towns like Newton and Wellesley. Further West, in Framingham, Route 9 was home to one of the first modern shopping malls, the aptly-named Shoppers World. In Framingham, Route 9 is officially the "Ted Williams Highway", named after the Red Sox sports legend Ted Williams, who sported that number. In Newton, it's officially the "United Spanish War Veterans Highway". Source: en.wikipedia.org - free encyclopedia Look for the signs on the median strip down by Shoppers World!